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Fernando Barbella

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Fernando Barbella
in
Articles in english

Five minutes of unsolicited garbage

That’s exactly what I get every time I try to browse -or scroll down- through one of my Social Media feeds. In this case, Instagram. A…

2 min readOct 24, 2021

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Five minutes of unsolicited garbage

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Fernando Barbella
in
Articles in english

AI: Augmented Imagination

Back in 2013, a year after being acquired by Facebook, Instagram began to be massively adopted and used by many people, surpassing the…

5 min readApr 24, 2023

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AI: Augmented Imagination

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Fernando Barbella
in
Articles in english

This article was not made with (artificial) intelligence — but the header was

Like any professional activity that has somehow been impacted by some kind of new technology, advertising is an activity that -thanks to…

5 min readApr 3, 2023

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This article was not made with (artificial) intelligence — but the header was

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Fernando Barbella

Auch das geht vorbei

Länder schließen ihre Grenzen. Unternehmen bitten ihre Mitarbeiter, von zu Hause aus zu arbeiten. Märkte spielen verrückt. Überall…

3 min readJun 4, 2020

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Auch das geht vorbei

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Fernando Barbella

Bitte, mach es dir unbequem.

Seien wir mal ehrlich: Man kann sicherlich sagen, dass der Großteil der Werbebranche heutzutage davon besessen ist, Inhalte zu pushen und…

6 min readMay 7, 2020

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Bitte, mach es dir unbequem.

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Fernando Barbella

Mediaplan? Wo wir hingehen, brauchen wir keine Mediapläne

(Hinweis: Bevor sich jemand angegriffen fühlt: Ich bin mir im klaren, wie wichtig ein gut konzipierter und umgesetzter Mediaplan ist und…

6 min readMay 7, 2020

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Mediaplan? Wo wir hingehen, brauchen wir keine Mediapläne

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Fernando Barbella
in
Articles in english

This too shall pass

Countries closing down borders. Companies asking their employees to work from home. Markets going bonkers. Infodemic all over the place…

3 min readMar 20, 2020

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This too shall pass

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Fernando Barbella
in
Artículos en español

“Un momento, estoy hablando español… ¡qué diablos!”

La ya clásica escena en la que el personaje de Brendan Fraser en “Bedazzled” (2000) se asombra a sí mismo dominando nuestro idioma -el…

2 min readFeb 19, 2020

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“Un momento, estoy hablando español… ¡qué diablos!”

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Fernando Barbella
in
Artículos en español

“¿Plan de medios? A donde vamos no necesitamos planes de medios”*

(Por favor, antes de que alguien sienta que sus sentimientos están siendo heridos: soy totalmente consciente de lo importante que es un…

6 min readJul 14, 2019

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“¿Plan de medios? A donde vamos no necesitamos planes de medios”*

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Fernando Barbella
in
Articles in english

"Media plan? Where we're going we don't need media plans."*

(Note, before someone gets their feelings hurt: I'm totally aware of how important a well designed and implemented media plan is, and how…

6 min readJun 19, 2019

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"Media plan? Where we're going we don't need media plans."*

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Fernando Barbella

Fernando Barbella

digital since when it was uncool | early abandoner | experiential creative director | innovation fan | aviation geek | regular storyteller | music consumer

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